CALM APP

Named Apple’s 2017 App of the Year, Calm had a goal to make 2018 the #YearOfCalm.

Challenged with driving brand awareness and app installs, Viral Nation employed multiple strategies and tactics to ensure performance driven results.

Operating on a short timeline and with 29 influencers, Viral Nation exceeded interaction projections and drove tangible results.

The Goal

  • Drive user acquisition and app installs
  • Increase brand awareness and position Calm as the number one meditation app
  • Generate 7 Million social media interactions

The Strategy

  • Leverage the “New Year, New You” mentality to encourage people to take control of 2018 and make it the #YearOfCalm
  • Activate multiple influencers across different verticals and platforms
  • Incorporate frequent posting and strong calls to action to ensure messaging resonates with audiences

Challenged with driving brand awareness and app installs, Viral Nation employed multiple strategies and tactics to ensure performance driven results.

Operating on a short timeline and with 29 influencers, Viral Nation exceeded interaction projections and drove tangible results.

The Results

16.6 M
TOTAL INTERACTIONS
126.9 K
TOTAL CLICKS
22.2 K
TOTAL APP INSTALLS
4
PLATFORMS
235
APP STORE RANK INCREASE

READY TO GET STARTED?

Let’s work together.