BULK BARN

Bulk Barn partnered with Viral Nation to execute a waste-free Easter campaign that shared their reusable container program, leveraging them as Canada’s favourite sustainable bulk food store.

With the #BulkBarnBunnyBasket creative, influencers and micro-bloggers were activated across Canada to share their Easter creations with Bulk Barn.
The campaign was successful to create branded content that aligned with their sustainable, waste-free value.

This drove widespread brand awareness and over 10K clicks to their landing page.

The Goal

  • Develop organic branded content that aligned with their waste-free vision
  • Increase link clicks to their email sign-up 
  • Generate 1,000,000 social media impressions

The Strategy

  • Activate relevant influencers with a strong Canadian demographic and a focus on sustainability
  • Leverage UGC content created by micro-bloggers to curate brand awareness
  • Use Instagram posts and blogs to generate widespread content solidifying the brand’s presence across multiple platforms

Working on the Bulk Barn Easter Campaign was a colorful experience that embodied the brand’s waste-free values at its heart, this led to a massive organic response through social.

Samantha Rabinovits

Account Executive, Viral Nation

The Results

1.6 M
TOTAL IMPRESSIONS
10.2 K
TOTAL CLICKS
4
INFLUENCERS
10
MICRO BLOGGERS

READY TO GET STARTED?

Let’s work together.