ASTON MARTIN

Viral Nation was presented with a challenge to position Aston Martin Americas as the number one talked about car brand during the 2018 Pebble Beach Concours d’Elegance.

By employing an influencer and social publisher strategy, we were able to drive interactions and grow Aston Martin Americas’ social followings by 5.5K on Instagram and a 416% reach increase on Facebook.

The Goal

  • Drive mass brand awareness and position Aston Martin Americas as the most talked about brand at the 2018 Pebble Beach Concours D’Elegance 
  • Create captivating content to populate Aston Martin Americas’ social pages

The Strategy

  • Activate a team of Viral Nation’s own content creators to shoot inspiring and engaging content at the event
  • Launch a network of car and lifestyle social publishers to push content and organically drive traffic to all Aston Martin Americas social platforms
  • Create a fully integrated experience for an influencer by having them attend all Aston Martin Americas events during the Pebble Beach Concours d’Elegance.

Aston Martin was one of those unique campaigns that combined all elements of what we do here at Viral Nation. Having influencer, experiential, and social publisher elements really put the brand in front of the audience they were looking for and allowed for a spike in brand mentions on social.

Daniela D’Angelo

Account Director, Viral Nation

The Results

5.9 M
TOTAL IMPRESSIONS
750 K
TOTAL INTERACTIONS
10
SOCIAL PUBLISHERS
1
INLFUENCERS

READY TO GET STARTED?

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