MUSTELA

Mustela approached Viral Nation with the task of raising awareness of the brand and ultimately encouraging sales in the United States.

Viral Nation activated a variety of micro and macro influencers to create high quality content and help Mustela achieve their goal.

The Goal

  • Increase purchase and traffic to the Mustela USA website 
  • Raise awareness of Mustela products and communicate the natural ingredients found in the products

The Strategy

  • Activate a variety of micro and macro influencers to create engaging content that audiences relate to 
  • Leverage Instagram stories with clear key messaging and a strong call-to-action to educate consumers and offer a seamless path to conversion 
  • Utilize custom coupon codes to incentivize viewers to purchase Mustela product

Viral Nation functioned as an extension of our internal team and worked with our tight timelines.

Mustela

Marketing Department

The Results

2.6 M
TOTAL INTERACTIONS
3.5 K
TOTAL CLICKS
2.27 M
TOTAL VIEWS
11
INFLUENCERS
35
POSTS

READY TO GET STARTED?

Let’s work together.