CRAYOLA

Crayola needed to increase conversions and awareness surrounding their Top 5 Gifts for the holiday season.

They tasked Viral Nation to execute a multichannel influencer strategy, deliver content and create targeted ads with the goal of highlighting their seasonal gifts. Viral Nation was able to activate 5 relevant influencers and drive significant purchase considerations for all 5 gifts.

The Goal

  • Increase awareness of Crayola’s Top 5 Gifts for the holiday season
  • Drive conversions through multiple channels for Crayola’s Top 5 Gifts for the holiday season
  • Generate 500,000 social media interactions

The Strategy

  • Activate 5 influencers with followers within Crayola’s target market 
  • Create dedicated videos for each of Crayola’s Top 5 holiday gifts
  • Link to product landing pages and influencer videos to drive awareness and conversions.

Crayola brought creativity and inspiration to the Viral Nation team and was the first integrated campaign for our agency. It was amazing to see how the campaign came full circle and was represented on traditional and digital media channels.

Through partnering with Wish we were able to optimize the Lakers resources to a new wave of stakeholders, our influencers, that acted as leverage for both brands. The experience truly was one of a kind and it was great to see influencers partake in something they truly loved.

Alvin Ma

Account Director, Viral Nation

The Results

1.4 M
TOTAL INTERACTIONS
4.6 M
TOTAL PROGRAMMATIC IMPRESSIONS
30 K
TOTAL CLICKS
5
INFLUENCERS

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